Blog – #Vinyl Revenue Higher Than Online Streaming
In my latest #blog post, I look at the #vinyl resurgence and why artists, even indie artists, really should think about adding vinyl to their product release strategy. And we talk hard numbers, not fanciful thinking…vinyl is growing faster than THREE streaming services COMBINED, so perhaps it’s time to get some vinyl pressed!
So, who honestly saw THIS coming? That in 2015 artists would see MORE revenue from vinyl sales than the combined income from THREE major streaming portals? Whaaaaat year is it again, and what does it mean for artists?
What it means is that you *should* diversify your media delivery to include vinyl records. Why? For more reasons than you might know.
What market other than vinyl can you say is growing so rapidly in the music industry? With purchases of Vinyl up 52 percent from this time last year, no other format is growing at such a rapid rate. So, it’s becoming harder and harder to ignore that vinyl, for the time being and foreseeable future, should factor into your product release strategy. From the article:
“In a pop-culture world dominated by streaming and pick-and-choose musical singles, it is interesting to see long form records making such a strong comeback, pointing to what some might consider to be a larger cultural shift.
The modern music consumer, when purchasing physical music, seems to prefer the larger images, exclusive content, and often free digital downloads that come with a vinyl buy. More and more bands are printing special singles, colored vinyl, and other cool content for analog fans.”